Recently I interviewed Brendan Boyle, the CEO of Vintri Technologies, on the importance of data quality and data integrity in this digital era, a future where data helps with social license and saves money.
There is a difference between buying digital (the default position in oil and gas) and being digital (the default position of young people). Oil and gas must be digital to have any hope of attracting top talent in the future.
The collapse of oil prices and the ravages and the possibilities of the pandemic are becoming clear. Management in oil and gas should be going after those cute but problematic hedgehogs guarding the status quo.
Many digital companies seem trapped in a never-ending cycle of pilot projects and trials with oil and gas companies that never progress beyond the pilot stage to full deployment. And that’s a shame for both.