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Accelerate Your Digital Transformation

Digital technology is now impacting the global oil and gas industry. Technologies like artificial intelligence are becoming mainstream digital oil and gas solutions. These digital technologies are responsible for a wave of change and transformation across the industry, from upstream to downstream, finance to operations.

Digital transformation is a daunting prospect. The risks are high – 90% of all transformation efforts end in failure – and most trials and experiments are not going to succeed. For oil and gas companies to fully transform their operations with digital technologies, they need guidance and organization. They need a digital strategy.

Geoffrey Cann

I have over 30 years of experience advising the oil and gas, energy and technology industries to help create lasting value. My specialization is at the intersection of digital technologies and the oil and gas industry.

From artificial intelligence to blockchain, I have firsthand in-depth experience helping oil and gas companies build roadmaps for digital transformation. My work has included virtually all segments of the oil and gas value chain, including exploration, production, refining, wholesaling, retailing, services, finance and IT.

Throughout my career, first with an oil company, then a Big 4 consulting firm, and now independently, I have worked on hundreds of projects with  management teams who were driving change in their companies, and am deeply versed in the issues facing oil and gas.

My book, ‘Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas’, sets out my ideas about how the oil and gas industry can embrace digital innovation for success.