Accelerating Digital Transformation

The global energy sector faces the opportunity of a lifetime — 
energy transition and digital transformation

Geoffrey’s mission is to accelerate digital energy.

Digital innovations are integral to transforming existing energy systems  to lower their costs and environmental impacts.

The challenge is how to accelerate the adoption of digital innovations to get ahead of the pressures from climate change, capital constraints, and talent shortages. 

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Digital is the only tool that tackles cost, productivity, talent, capital and sustainability challenges through a single investment.

Technologies like the internet of things, machine learning, artificial intelligence, robots, cloud computing and gamification are now  mainstream in the energy sector, including oil and gas. These digital technologies are driving a profound wave of change and transformation across the industry, from upstream to downstream, finance to operations.







Highly Experienced Industry Professional

Geoffrey Cann has devoted a lifetime to helping the oil and gas industry cope with change.

Through hundreds of projects over a career spanning 36 years, he has worked with some of the biggest names in oil and gas to create lasting value. From very large integrated oil companies, to downstream petroleum refiners and marketers, to field services. From drilling and completions services, to pipelines, to LNG projects, and many more.

From artificial intelligence to blockchain, Geoffrey has firsthand in-depth experience helping oil and gas companies build roadmaps for digital transformation. His work has included virtually all segments of the oil and gas value chain, including exploration, production, refining, wholesaling, retailing, services, finance and IT.

Inspiring and Dynamic professional Speaker

Geoffrey is a highly accomplished, inspiring and dynamic professional speaker, with a series of specific keynotes exclusively for the oil and gas industry. He has addressed audiences large and small, from big  conferences to dinner events, live and virtual. 

Geoffrey’s Appearances page provides an indication of the many speaking engagements, panel discussions and key note addresses that he has delivered in the recent past.

Watch his most recent keynote! 

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international Author

Geoffrey published his first book, Bits, Bytes, and Barrels: The Digital Transformation of Oil and Gas, in 2019, to answer the who-what-when-where-why of digital on the oil and gas industry. His book is required reading at many oil and gas companies keen to get ahead of the wave of digital change. It is being translated into Chinese for the vast China market by a leading publisher. 

He contributed the chapter on the challenges of adopting digitally enabled solutions in the book Machine Learning and Data Science in the Oil and Gas Industry: Best Practices, Tools, and Case Studies, which was published in March of 2021.

His latest book, Carbon, Capital, and the Cloud: A Playbook for Digital Oil and Gas, was released in March 2022. It sets out the leading practices for accelerating the adoption of digital innovations, with case studies from nine companies across the entire oil and gas value chain. It is also being translated into Chinese by a leading publisher. 

Course Creator and Trainer

Geoffrey is a born teacher, a global instructor, leading course delivery in Canada, the US, Hong Kong, and Spain. His training courses include a one-day digital awareness event based on his successful book.

It is clear that companies in oil and gas, ranging from producers and refiners to their key suppliers, will not be able to hire the digital skills required either quickly enough, or in sufficient volume, to meet the pressure to adopt digital innovations. All jobs in the industry will be impacted, and replacing everyone with a digital native is neither practical nor realistic. Training the existing team is actually the answer.

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