advocate for digital innovations in energy
Your technology is good. Getting the right people to believe it is harder.
🔶 Reach senior energy professionals who buy digital technology…
🔶 …Through independent, expert video and audio content…
🔶 …That audiences seek out and trust.
Trusted By:
WHEN YOU NEED…Â
A fresh voice
Your own content reads like marketing. Mine reads like analysis.
big audiences
Thousands of senior energy professionals follow my work because it's independent. You get direct access to that trust.
Authenticity
Forty years in energy means zero learning curve. The content is sharper and ready faster.
HOW IT WORKS
From my studio, I create, distribute, and promote independent expert content …
🔶 Audio and video podcasts
🔶 Webinars, panel discussionsÂ
🔶 Campaign packages
… about YOUR digital innovation in energy …Â
… to highly targeted audiences I’ve built on iTunes, YouTube, Substack, LinkedIn and TikTok.
Where To Find My Work
why my audience trusts me
Forty years inside the energy and digital industries means I speak the language your buyers speak.
🔶 Consulted for the biggest names in oil and gas — Exxon, Shell, Suncor, Enbridge, TC Energy, Irving Oil, CNRL, and many more
🔶 Deep experience across every sector — upstream, midstream, downstream, LNG, pipelines, refining, retailing, finance, IT, operations
🔶 Expert in the technologies that matter — cloud, IoT, AI, Robotics, 5G, cyber security
🔶 Two-times international author on digital innovation in oil and gas
🔶 Independent — no vendor affiliations, no hidden agendas
Broadcast Quality Webinars
Your subject matter, your guests, your message — produced and distributed to my audience at broadcast quality.
A Sample webinar using my studio
🔶 Live or pre-recorded, any platform
🔶 Single or multiple guests
🔶 Full moderation and scripted
🔶 Promoted to industry professionals
🔶 Promo clips for social media
2-times international Author
My books have shaped how the energy industry thinks about digital transformation.
Bits, Bytes, and Barrels — the definitive business case for digital in oil and gas. Over 25,000 copies sold. Required reading at major energy companies worldwide. In translation for the China market.
Carbon, Capital, and the Cloud — leading practices for accelerating digital adoption, with case studies from nine companies across the full oil and gas value chain. In translation for the China market.
Co-author of Machine Learning and Data Science in the Oil and Gas Industry, Elsevier 2021
Frequently Asked Questions
What is your audience?
Thousands of senior energy professionals across North America and the UK. They follow my work because it’s independent and analytically, rigorous, on iTunes, X, YouTube, Substack…
Why is your content more credible?
Because I’m independent. My audience follows me because my analysis is honest. Your appearance on my platform is more valuable than in an ad.
Who owns the IP?
Anything I create where I’m identified as the author, I own — but I grant you almost unlimited usage rights. If I’m not identified as creator, you own it. You can’t own my likeness.
How long is the IP available?
I recommend planning for a two-year content life. Availability depends on platform rules but content can remain online indefinitely.
Can the content be taken down if necessary?
Yes, at any time and for any reason. Companies change and inconsistent content can always be removed.
How are you different from AI generated content?
Everything I produce starts with a real conversation with another expert. AI can’t imitate my decades of industry experience and video presence.
Can I approve content before it’s released?
Absolutely. Nothing is published without your prior written approval.Â
How do engagements work?
Most clients start with a Campaign Package (one podcast, one webinar, and full multi-platform promotion). A monthly retainer might follow for consistent ongoing presence with my audience.
What is the cancellation policy?
You can cancel at anytime. I bill for the month in which you cancel.Â
Are there any expenses?
Rarely. Almost everything is produced virtually at no additional cost. Books and shipping are billed at cost if requested.
What about promotion?
We both promote the content to maximize reach. Guest sharing is a key part of what makes the campaign work.
How do you handle conflicts of interest?
It rarely happens, but if I sense any conflict, I’ll surface it immediately for discussion.