There is a difference between buying digital (the default position in oil and gas) and being digital (the default position of young people). Oil and gas must be digital to have any hope of attracting top talent in the future.
The collapse of oil prices and the ravages and the possibilities of the pandemic are becoming clear. Management in oil and gas should be going after those cute but problematic hedgehogs guarding the status quo.
IBM held its annual ReInvention event in Calgary and asked me to provide the opening remarks, as scene-setting for the panel discussion that followed. In case you weren’t able to attend, here’s what I said.