Recently a company asked me to carry out an independent review of their digital strategy and to suggest possible improvements. Here’s how I approached it.
Have you ever wondered why most collaborative innovation efforts in the oil and gas industry fail? Organisational and behavioural issues are to blame.
This post was contributed by Tony Wood, Managing Director of Catalyst61.
The last several meetings that I’ve had with oil and gas industry executives have ended with a variation of the same question: now that we have reduced our costs to match commodity prices, how do we keep them from rising again?