There is a difference between buying digital (the default position in oil and gas) and being digital (the default position of young people). Oil and gas must be digital to have any hope of attracting top talent in the future.
Recently I fielded an email enquiry from a large international oil and gas company asking my views on what should be included in the scope of a digital transformation. A bit like asking for the table of contents from my book.
During the recent Alberta provincial election campaign, I heard this rallying cry to “shut off the taps” — to cut the flow of oil through the pipeline that supplies British Columbia with its petroleum.