The oil and gas industry has moved decisively beyond peak oil, resource scarcity and rising prices, to a new era of abundance and price pressure. With my co-author, Rachael Goydan, I have written a new book,“Bits, Bytes, and Barrels”, about leveraging digital innovation to cope with these fundamental shifts in business models.
Has China co-opted Elon Musk’s vision for an emissions-free transportation future? It certainly looks like it. And there are big implications for the global oil industry.
Upstream oil and gas companies routinely talk about becoming more like manufacturers, but what does that mean, and why is this so hard to achieve?